I was really glad when I was contacted to be the Keynote Speaker of this great event. When I got the mail, I was thrilled, even though I stressed the team a lot about the little things about picture choice, etc. I sweat the small stuff because it is the small stuff that makes the difference. The difference between ordinary and extraordinary is that little extra and not many people are willing to take on that extra. The extraordinary is a product of a commitment to excellence and consistency. In the end, that is what truly makes the 21st-century entrepreneur

Understanding the correlation between a job and a business makes it easier to see the opportunities in career-driven tools for your business. It means you can take advantage of tools created for careers and channel it to the growth of your business. We’ll talk about this in 5 phases: Your Brand Your Perception Your Network (Clients & Investors) Your Team Your Growth I already discussed the first two here. Your Network: Be very careful who you let into your LinkedIn circle if you are focused on building your personal brand. LinkedIn works great with "connections" and the people you let in either speak for

I tell people all the time that your business is a job and your job is a business. How? In your business, you still work for someone - your clients. You still have KPIs and if you’re a good leader, not a boss, you should be pulling your own weight and not just calling the shots. Your job (9-5) should not be seen as you working for an employer. See your employer as your client, and your skill as your service. See the job as a retainership and an opportunity for growth and clientele build. This mindset improves your approach to work. Understanding