BLESSING ABENG
|
Brand Strategist and Experentialist
BLESSING ABENG
|
Brand Strategist and Experentialist
About_photo

BLESSING ABENG

Brand Strategist, Experentialist & Communication Manager
When I first started out as an entrepreneur, I couldn't find a way to fit in and still stand out in this modern times where everyone's attention span seemed bound by the 15 seconds spell, in this world where 24 hours is not enough. I had a deep understanding that every customer was first a stranger, you need to catch their attention to convert them from stranger to customer. It was while I pursued this quest that I found branding.
Today, I can comfortably say, that I do not just catch a stranger's attention and convert them to customers, but with great strategy (logic) and brand experentialism (magic), I create an unforgettable experience. An experience that reflects the life in the personality of your brand and converts a stranger to a loyal customer, friend and an unpaid brand evangelist. They stick to your brand, not just because of the services you offer but because they believe in you and why you do it.
I am a Hubspot certified inbound marketer (which covers content strategy and management), the author of a self-help book titled, "The Diamond of Life, a writer, storyteller and a creative.
I am Blessing Abeng, the connecting bridge between where you are now and what you want to achieve.
signiture

Strengths

Strengths

  • 93%

    Brand Strategy

  • 93%

    Storytelling

  • 93%

    Social Media

  • 92%

    Writing

  • 92%

    Magic

  • 92%

    Fixer

Experience

Experience

  • Lemi Ghariokwu
    Brand Manager
    work experience img Official Brand Manager of Lemi Ghariokwu, the self taught artist notable for designing 26 album covers for Fela Kuti, Polygram Records, Kennis Music and more. He is an iconic artist known internationally. My duty was to structure his brand identity and build and maintain a striking personal brand. www.lemighariokwu.com
  • The Afropreneur
    Co-Founder
    work experience img We profile Entrepreneurs doing business in Africa, despite the obstacles and challenges they face; Celebrating their achievements and picking lessons from their experiences. http://theafropreneur.net/
  • Startup Grind Lagos
    Codirector
    work experience img I organize events and handle communications for Startup Grind Lagos as the Codirector. Startup Grind Lagos hosts monthly startup events to teach, inspire, and connect entrepreneurs. https://www.startupgrind.com/lagos
  • Woman Rising
    Communications Manager
    work experience img I worked as the assistant Project Lead. Also assisted in the full planning of the event and handled the digital communication. Woman Rising is a special celebration of International Women’s Day (IWD). The Life House is an art, culture and lifestyle concept that offers an alternative social experience for residents in Lagos. Woman Rising is an integral arts development and performance event at the core of The Life House’s women’s development vision and was designed to further buttress the mission of community development and capacity building through music, art and musicianship. http://www.bellanaija.com/2016/03/ugoma-adegokes-women-rising-2016-snapshots-scoop-from-the-uplifting-event-with-kemi-lala-akindoju-kate-henshaw-ireti-doyle-ruby-gyang-more/
  • MTN Project Fame West Africa
    Online Content Development
    work experience img Digital PR content development and event coverage. MTN Project Fame West Africa seeks to discover raw talented musical hopefuls who are groomed for success in an intense Academy. The contestants receive the very best professional training - from voice and movement to performance and songwriting. http://www.projectfamewestafrica.com/
  • Laserderm Clinics
    Strategist & Digital Communications Manager
    work experience img Re-branding of the company and digital media management of platforms. Laserderm Clinics is the foremost aesthetic and skin care clinic in Nigeria. Laserdermclinicsng.com
  • Baines Credit MFB
    Digital Strategist & Communications Manager
    work experience img Digital media platforms management, strategy and content development. Baines credit microfinance bank ltd. Is a financial institution whose Primary aim is to offer a broad range of financial services to micro, small and medium-sized enterprises and to other clients in the corporate sector as ell as individuals. http://bainescredit.com/
  • Dark and Lovely Nigeria/Africa
    Digital Strategist & Communications Manager
    work experience img Digital media strategy and communications management of digital platforms for Dark and Lovely Nigeria and Dark and Lovely Africa. Dark and Lovely is a hair care brand under L'Oreal. They offer more than just hair care products, they make women believe in themselves and see that they are beautiful beyond world standards. darkandlovely.com
  • Lights Camera Africa
    Communications Manager
    work experience img Communications manager of Light Camera Africa. The Lights, Camera, AFRICA!!! Film Festival was created in 2011 to stimulate discourse on issues and experiences that are rooted in the African experience. In this way, African stories will also be consumed by those who live them. Film Festival hosts a variety of workshops, seminars and talks that offer learning opportunities for film makers and consumers. http://lightscameraafrica.com
  • Heritage Bank
    Communications Manager
    work experience img I Managed the digital media platform and presence. I developed content and strategies to effervesce a young, youthful, entrepreneurial and competent identity. Heritage bank is a commercial bank in Nigeria. They are not just a bank but the timeless wealth partners to individuals and businesses http://www.hbng.com/
  • Zucchini Global
    Brand Strategy & Planning
    A new service called ZKasua, a student-centric service was scheduled to be launched into the market. I focused on strategy and planning for the new product and also the marketing plan for its launch into the market.
  • Nubia Africa
    Brand Manager
    work experience img Nubia Africa is an Afropolitan firm focused on redefining the single story of Africa. They aim to balance out the negative narrative of Africa by shedding light on the positive stories and beauty in Africa. I restructured the brand identity www.nubiaafrica.tv.

Contact

E-Mail: me@blessingabeng.com

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