four years later: why flodesk still hasn’t given me a reason to leave

A year ago, I shared why I switched to Flodesk. A move born out of frustration after paying nearly $80 a month for an email platform that felt clunky, rigid, and at odds with the community I’d carefully built. I didn’t want to monetize my emails. I just wanted to share value, build trust, and keep that beautiful, non-transactional bond intact. Then I found an email signed “made with love in Flodesk,” and something shifted.

Four years later, I’m still here. But here’s the thing: it’s not because I haven’t looked elsewhere or because I’m loyal out of habit. It’s because Flodesk genuinely keeps evolving in ways that make my work easier, my emails more beautiful, and my relationship with my community deeper. Flodesk simply hasn’t given me a reason to leave.

I Evolved, So Did My Needs

A lot has changed since 2021. I have let go of tools that no longer serve me. My list has grown. My goals have shifted. I have gone from “I just want an affordable platform that doesn’t make me cringe at my emails” to “I want emails that actually convert and deepen engagement.”

I evolved and Flodesk grew with me.

The moment this really hit home was when I started experimenting with the idea of launching a course. I tried the countdown timer feature. I was running a limited-time offer on my course, something I’d been hesitant to do before. Most countdown timers often look janky, or require me to juggle multiple tools. With Flodesk’s countdown feature, I could build it directly into my email, keep it on-brand, and actually trigger real urgency without compromising the aesthetic.

The results were striking: higher conversion rates, noticeably more clicks, and people actually felt the time constraint. I got so many responses and inquiries on the offer, and the countdown timer played a huge role. The countdown looked beautiful. It felt intentional. It matched my brand so perfectly that it didn’t feel like a sales tactic; it felt like part of the story.

And I didn’t need a third-party tool. I didn’t need to juggle APIs or hack together a solution. It was there, built-in, and it just worked. In less than 72 hours, I sold out my pre-order slots for my course.

The Small Things Add Up

When I wrote about my switch to Flodesk three years ago, I focused on the big-picture stuff: unlimited subscribers, beautiful templates, ease of use. But what’s kept me here isn’t just one feature, it’s the accumulation of thoughtful evolution.

The custom fonts option means my emails feel mine in a way they never did before. I can upload my brand typeface and suddenly every email reads like an extension of my actual brand, not a template I’m borrowing.

The video forms are stunning. I started experimenting with them recently, embedding video directly into my signup forms, and the conversion lift was real. There’s something about video that feels human, and Flodesk made it beautiful instead of clunky.

The polls in emails, this one deserves its own moment. I can now ask my community questions directly in their inbox, without them having to click away, without needing a separate tool. I get insight into what they actually care about, and they get to feel heard. That’s deepening engagement in the truest sense.

There are so many features, many that I haven’t even used including AI recommendations for high-converting subject lines. I recently just learned about the advanced checkout with Apple Pay and Google Pay. I’ll be trying this feature soon. I already built a test-sales page for it. It was so easy to use. It also means you don’t have to go outside your email tool to build a landing page for sales, and you can use APIs and embed features to fuse these things into your website. I haven’t personally sold through Flodesk Checkout yet, but I’ve watched the feature evolve, and it’s clear that Flodesk understands what modern buyers expect. Frictionless. Fast. Trustworthy. That’s not just a feature, that feels like a brand that is intentional about their community. The frictionless part is so intentional (An intentionality to make the life of users easier).

Personalisation That Actually Feels Personal

If you are part of my letter community, you know that letters from me are personal and feel like a conversation between you and I. There was a time when I would painstakingly send mails one at a time, because the personalisation features of other mailing tools were very limiting, but Flodesk changed that. 

With their advanced personalization, I’m not just inserting someone’s first name into a template. I’m using custom fields to understand who my subscribers are, what they care about, and what stage they’re at in their journey. Then I’m segmenting based on that data and sending emails that actually feel like they’re written for them.

It’s more intelligent because it’s intentional. I can see behavior and patterns like who clicked what, who opened which emails, and specifically respond to that. I can exclude certain subscribers from certain emails while including others. I can create workflows that branch based on real choices my community makes.

The result? Deeper engagement. Higher open rates, and communication that feel natural because they’re actually relevant to the person receiving them.

I also really love that I can track these things with the analytics features.

Why I’m Still Here

Four years in, I could probably list fifty reasons to stay. But if I’m honest, it comes down to this: Flodesk hasn’t given me a reason to leave.

I’ve looked at competitors. I’ve wondered about platforms with fancier automation or broader features. But every time I consider a switch, I think about what I’d lose: the simplicity, the beauty, the intentionality, the fact that I can create a sophisticated, gorgeous email in minutes without needing to be a designer or a developer.

More importantly, Flodesk keeps improving. The team listens. New integrations are constantly being developed (Canva, Manychat, Thrivecart coming soon). Features evolve based on what creators actually need. The platform doesn’t feel stagnant. It feels like it’s growing with me, not asking me to outgrow it.

And the price? Still cheaper than most competitors for the value they offer. I still can’t believe I pay the same flat rate for unlimited email sends, and more dynamic features. My list has more than grown since 2021. I’m using more features, running more automations, and sending more emails. And my bill is still a fraction of what I paid with my old provider.

That’s not just a good deal. That’s peace of mind. That’s the ability to grow without fear.

My community knows that when I see good things, I share them… and so here’s a gift: If you want to get on the Flodesk train, sign up using this link or this code (W4MBU5) and get 25% off your first year.

I Chose, You too Can.

At the heart of it all is this: Flodesk has proven what I’ve always believed: Thoughtful design does build trust faster. And you don’t need to choose between aesthetics and results, you can have both.

When your email looks like it was made by someone who cares, people respond. They open it. They read it. They click. They buy. They deepen their relationship with your brand.

That’s what Flodesk gave me four years ago, and it’s what keeps me here today.

Experience it yourself. Start your free 30-day trial with my link and lock in 25% off for a whole year . No credit card required. Just like I did three years ago, spend those 30 days exploring every feature. Test the countdown timer. Play with video forms. Build a workflow. See what’s possible.

You might surprise yourself with what you create.

With love,

Blessing Abeng