this course is for you if...
you are in search of knowledge and tools you need to build the brand of your dreams and take immediate action. The best part is, it’s practical and you can literally start implementing as you scale through each course. It covers both personal and business brands. I’ll break down difficult concepts and make them really simple to understand.
Take advantage of the 50% launch price discount. Price goes up to $1000 on August 30, 2024.
whether you try or you don’t try, you already have a brand. The question is – is it the brand you want? Actually, an even better question is – is it the brand of your dreams? Do you feel like you could earn more? do more? be more? If yes, why are you settling when you can do something about it! I made this course actionable to ensure you get the tools and information you need to know where to start, what to do, and how to do it.
you will get value worth $10,000
40+ video lessons
$6000
access 10 modules, with over 60 lessons and over 40 videos, quizzes, animations, and stories to make your learning experience more interesting.
7 resources
$300+
gain complimentary access to 5 downloadable workbooks and 2 ebooks [valued at over $300], to help you seamlessly apply the lessons learned.
4 office hours
$4000
every month, you’ll gain access to an hour with me, where you can ask questions and receive support as you put your learnings into action.
course curriculum
In this module, we’ll lay the foundations of branding, exploring what it is, what it is not, the benefits, and more.
In this module, we will dig deeper into understanding our audience, who they are, how to identify them, and the difference between your audience, your consumer, and your customer. This module includes a workbook.
Here we learn to identify our dreams, turn them into brand goals and make them actionable. You can watch this part of the course for free here.
Here you’ll learn my formula and approach to branding with the 3 pillars of branding. I introduce the high-value strategies my clients pay at least $5,000 for, and teach you how to use them for your brand in the next few modules.
Your brand identity are the sets of attributes and knowledge of self that make you recognisable to your target audience. In this module, we’ll explore the non-visual and visual elements that make up your identity. We’ll break down brand personality, positioning, values, mission, vision, purpose and more. You’ll also learn how to choose a name, color, logo, and more.
In this module, we’ll learn to craft our unique value proposition and offering. We’ll also explore the significance of our’ stories and delve into how these narratives can create an emotional connection with your audience, differentiate you from competitors, and leverage your unique journey to drive business growth. Additionally, we’ll cover how to build a content strategy around your brand + a few extra hacks and tips.
Here we’ll deep dive into collaboration and learn how to choose the people we partner with. We’ll also learn how to land PR opportunities organically.
Blessing Abeng is a multiple award-winning woman in branding and communications in Africa, empowering brands to tell better stories. Blessing has earned recognition as a Forbes 30 Under 30 honoree. She co-founded an edtech nonprofit increasing the earning power of African youth through tech, building a community of over 250,000 African youths, training over 100,000 of them, and placing thousands in jobs. She also attracted partners and supporters like Coursera, DataCamp, Facebook, Figma, Alphabet, and a host of others.
She was also the CMO and co-founder of a tech startup acquired by an African Unicorn – Flutterwave. As a thought leader in her field, she leverages her personal brand to empower creators find their identity, build valuable brands and sell themselves through branding and storytelling. She currently curates and nurtures a growing community of over 50,000 individuals all over the world, inspired by her strides and her consistent knowledge-sharing channels.
She has won several awards including a recognition as a Forbes 30 Under 30 honoree, UN 100 Most Influential People of African Descent Under 40, YNaija as one of the 100 most powerful youths in Nigeria, UK Africa Achievers Awards, amongst others.