In 2020, I got a call from the founder of Disha asking me to be the cofounder and CMO to help them scale
I got a call from the founders of @getdisha saying I was the missing link between where they were and where they wanted to be. I was invited to be a CMO and Cofounder. It was a no-brainer because even without these titles, I was already a big fan of the product.
I loved the product and I talked about it to anyone who cared to listen, even before I came on board as a CMO and cofounder in February. For those who don’t know, Disha started as a link in bio tool and evolved into a tool for creators to build one page sites.
It was a wholesome product made by creators for creators. It was a product that worked.
I am proud of Disha and humbled by the fact that I was the catalyst needed to fuel the exponential growth of such a wholesome product.
I wrote this to help content creators, growth leads and more, realise that if your strategy is centred around the target audience, you are definitely going to get their attention, retain that attention and inspire them to dig deep into their pockets to pay/subscribe for your product… because truly, it is their product.