The Importance of Brand Identity for Small Businesses

Fidelity Bank Plc. invited me to the Fidelity SME Forum on radio to speak about this topic on Inspiration FM – 92.3FM in Lagos. The radio show exposes business owners to thought-leaders in different business facets to teach key concepts to help the business owners build successful businesses. members to diverse fields and knowledge around the tech ecosystem.

A key goal Fidelity Bank Plc pursues is to become the leading provider of business advisory and related banking services to micro, small and medium enterprises (MSMEs) in Nigeria.  In line with this strategic objective, the Fidelity SME Forum was conceived as a complementary offering to our SME banking business, to inspire, advise and inform entrepreneurs across Nigeria. The 30-minute programme, which has continued to run successfully since 2013, is aired live every Tuesday at 6:30 a.m. on Inspiration 92.3 FM in Lagos, with a repeat broadcast on Thursdays at 6:30 p.m.

I was one of those thought-leaders and I shared key tips on the importance of brand identity for small businesses. Listen to the recorded version of the audio below and share what you learned in the comment section.

It was an amazing session and I am glad it was impactful too.

Fidelity Bank also recently launched a proposition for women called “HerFidelity” which is designed to give Financial Support, Business Education, Entrepreneurship Encouragement, and Health & Wellness benefits to all Nigerian Women. Click here to learn more.

Feedback from the session

Indeed, it was a very enlightening, insightful, and interesting time with you as you shared insights with our teeming audience on the topic.

– Esther Obiekwe, Group Head, SME Product Development, Fidelity Bank Plc.

Some of their past guests who have come on the programme:

• Omobola Johnson, Honourable Minister, Federal Ministry of Communication Technology
• Paul Botwev Orhii, OON, Director General, National Agency for Food and Drug Administration and Country (NAFDAC)
• Olusegun Aganga (CON), Honourable Minister, Federal Minister of Industry, Trade & Investment
• Muda Yusuf, Director-General, Lagos Chamber of Commerce, and Industry (LCCI)
• Tara Fela-Durotoye, CEO & Creative Director, House of Tara International
• Eme Essien Lore, Country Manager, IFC
• Chinedu Echeruo, Founder, Hopstop
• Juliet Ehimuan, Google’s Country Manager in Nigeria
• Joke Silva, Nollywood Actress and Director
• Shola Akinlade, Co-Founder and CEO, Paystack
• Iyinoluwa Aboyeji, Co-Founder, Andela
• Funke Opeke, Founder & CEO, Main One
• Maryam Abisola Adefarati, Director of Finance, The Coca-Cola Company
• Pedro Omontuemhen, Partner & Energy Industry Leader, PwC Nigeria
• Dr. Stella Okoli, Founder & Chief Executive Officer, Emzor Industries Limited
• Joseph Nnanna, Chief Economist, Development Bank of Nigeria
• Femi Akin-Laguda, Country Manager, Bolt Nigeria