9Ps of Branding

Sneak Peak:

I was teaching in a Live workshop when someone asked me “I want to build a brand but I don’t know where to start.” This wasn’t the first time I had heard this and so I promised that person that I will create a mini-guide specially for that person and you. The simple answer is that building a brand starts with a brand strategy but you need to know the elements you need before you can successful create one. Many people do not know how to create one, so, consider this book a gift – a key framework to consider when evaluating your brand or creating a brand strategy. In this book I will be sharing the 9 Pillars to consider when building your brand’s strategy and how these pillars fit into your branding process. If you feel stuck, need a dose of motivation, need a jolt of inspiration, or simply an aha moment on your branding journey, this might be the book for you. 

This little book will open your mind to the understanding of branding and show you the 9 important elements of creating a great brand. Each chapter focuses shares the 9Ps of branding: 

• Purpose
• People
• Personality
• Product
• Promise
• Promotion
• Partnership
• Positioning and 
• Perception.

As you read this book, visualise your business or yourself and evaluate what elements you need to adjust or change to build the brand of your dreams. I hope you share this book with someone. Don’t forget to write down one thing you are going to do after reading this book, and actually do it. Knowledge is incomplete without application. I wish you a lovely reading experience.