“Goal Clarity” is so essential, yet so few people set social media goals. If you have a business social media page or a personal brand, you need to have social media goals!
It’s as though we all join social media because our friends are there or because we attended a seminar, and they said, “you need to be on social media.” We never really think about “ What do I really want to get from social media? Why am I joining? What platform is best for me!
You need to be clear on what you hope to benefit from social media. Do you want sales, growth, awareness, engagement? Be super-specific. Use the SMART goal strategy to ensure you articulate it well.
Have social media goals Don’t just be on social media platforms and not know why you are there or what your goals for that month or year are. You’ll require different strategies for different goals. Be very clear and realistic. e.g., I want to increase my engagement by 20%, or I want to increase my followers by 1000
[Read this Smart Goal Resource]
Also, ensure that the social media platforms you pick match your goals.
It’s okay for your goals to be in line with your customers’ goals, but by asking yourself “why” at least three times, you’ll get to the root of your goals. Why are you in this business? Why are you helping them? Why is that important to you? Is there an amount of money you want to make? Do you want to become a thought leader? Your goals must benefit you and your audience. Look out for mutual benefit.
I have curated this goal-setting guide for you to help you set smart goals. To help you navigate social media better this year, click this to read about 12 Social Media Mistakes you shouldn’t make this 2021.
